About
I build the UI infrastructure behind enterprise sports platforms at scale. Background in Behavioural Science — I bridge user psychology and clean code.
Previous experience in SaaS (Sales, Support, Customer Success) and UI/UX Design gives me a user-first perspective.
Now
Building Cozy Creatures — a gamified habit tracker with pets, social pods, and a virtual economy. Launching April 2026.
Updated 17th of March 2026
Professional Work
Professional Work
Front-End Engineer · Nov 2024 – Present
Built and maintained front-end systems across 10+ white-labelled sports platforms serving millions of users. Architected multi-brand theming for rapid scale, drove responsive and accessible implementations, and contributed to shared tooling and developer workflows.
Front-End React Developer · Jul 2023 – Nov 2024
Built and shipped features across high-traffic betting platforms spanning multiple brands. Led the Bluebet to Betr rebrand across 50+ pages in 3 weeks and architected a shared component library for the Betr merger, cutting dev time by 50%. Contributed to platform reliability, responsive layouts, and cross-brand consistency.
Personal Projects
Personal Projects
A cozy gamified habit tracker — raise a pet by building habits. Full-stack solo project covering design, frontend, backend, payments, and deployment. Features 12+ designed screens, custom pet animations with Spine 2D, social accountability via “Campfires” (small group pods), and monetisation with Stripe.
